Welcome to
QM Labs

QM Labs is your one-stop Web3 partner.

The QM NFT Consultancy Studio provides bespoke business solutions to all your Web 3.0 needs, ranging from ideation, creative conceptualization, building end to end NFT success strategies to marketing and cutting-edge tech.

The QM Digital Fashion House specializes in creating the Digital Fashion & Wearables ecosystem for the metaverse and gaming spaces. We offer traditional fashion brands the opportunity to expand into the digital world through blockchain technology and be pioneers of the Web 3.0 space.

Alongside QM Labs sits the Queen Mode NFT collection, 888 Queens created to empower choice, celebrate diversity and bring women into Web3.0.


Queen-Connect is a proprietary digital platform listing the business profiles of the QM NFT holders to enable networking and connectivity amongst our community.

Through Queen-Connect, Queen Mode NFT holders can access perks, discounts and exclusive offers and experiences from the various businesses listed by the community in the platform.


Our mission is to build one of the most successful Web3.0 brands in Emerging Markets. We are driven by equalizing opportunities for women through unlocking a powerful and highly qualified network of affluent women, enabling business synergies, and providing access to world class resources.

Queen Mode is a catalytic engine to supercharge growth for women with the goal to create financial and social impact.

About Us

QM Labs is the definitive solution for fashion brands and creatives to enter the ever-growing realm of digital fashion. By bridging the gap between fashion creators and digital fashion users, QM Labs is creating an innovative digital space to capture the vast opportunity of phygital fashion. QM Labs will connect creators, brands and customers under one digital roof.

With careers in luxury fashion and beauty spanning decades, the QM Labs Founders have successfully built meaningful communities across the various businesses they have created and led. Hajar Ouhsine and Ghizlan Guenez have a deep understanding of Web3.0, the metaverse and gaming and are now bringing their traditional industry expertise to the Gen Z demographic by catering to the new generation of fashion consumers.

about us
Hajar Ouhsine

Hajar Ouhsine


Hajar is an expert in scaling fast-growing tech start-ups across the emerging markets. Previous companies include Jumia and Ounass.

Ghizlan Guenez

Ghizlan Guenez


Ghizlan is a serial entrepreneur, including founding The Modist and FForce. Ghizlan has previously been selected as one of Business of Fashion’s 500.

Sanat Serikuly

Sanat Serikuly


Sanat was an early member of founding teams across multiple tech start-ups, including N26, the German unicorn company. Sanat has strong expertise in Blockchain technology.

Our Community

The Queen Mode community consists of thousands of amazing like-minded successful business women and is constantly growing. At Queen Mode we believe that "when one of us thrives, we all thrive" so we continue to educate and guide our Queens on Web 3.0 and beyond.

NFTs 101

The Basics of NFTs
NFT stands for ‘non-fungible token’. They are digital assets that are stored on the blockchain. All NFT’s are unique and have exclusive and verified ownership. NFT’s can be images, video, audio and more.
The basics of NFTs
What is NFT?

The words ‘non-fungible token’ don’t really help to explain NFTs, so here’s a breakdown on what they are...

NFT Expression.

In an ever-growing digital world, you can think of NFTs as a way to express and communicate yourself. Here’s how...

In this video, we'll share some basic NFT terms you should know. These important terms will come up a lot in your intro to NFTs and buying your digital assets. Let's get started.

Web 3.0

Web 3 is known as the decentralized web. It is based on blockchain technology. Here's a simple way to understand it:

Web 1 is the first version of the internet that most of us came to know.

Web 2 is the second version of the internet which is what our now sophisticated peer-to-peer communications happen easily like social networks Facebook and Instagram.

Web 3 is about communities taking control and owning part of the internet. It is no longer just wealth sitting with the big players but actually it is now “decentralized” so that each creator, person and community member can benefit from Web 3


The blockchain is a digital ledger of transactions.
Think of it as an open spreadsheet that everyone in the crypto world has access to and it records any changes or transactions.

A blockchain is essentially a digital ledger of transactions that is duplicated and distributed across the entire network of computer systems on the blockchain.


Discord is a free voice, video, and text chat app; many communities in crypto, blockchain and Web 3.0 are avid Discord users.

Discord is like a slack or a whatsapp group with more features to connect with holder of the same NFT collection.

To connect with our QueenMode community, we'll also be using Discord.

You can sign up for our Discord to stay connected to your fellow Queens. We'll use Discord to share our announcements, educational information, and have discussions about our project objectives and achievements with our community. We'll also use this space to discuss more in detail about NFTs, blockchain and Web 3 technology.

When you are a QueenMode NFT holder, you'll have access to exclusive private channels in our Discord server so you'll definitely want to be apart of those!


A digital wallet is where your digital tokens live with everything you need to store and manage your digital assets like NFTs. A digital wallet is like a bank account, it holds your digital assets. When you sign up for a digital wallet, you'll get what's called a seed phrase which is like your password or pin code. To protect your digital assets, you should NEVER share your seed phrase with anyone.


Metamask is one digital wallet. Metamask allows users to send and receive Ethereum-based cryptocurrencies and tokens. There are many types of digital wallets and Metamask is one of the more widely used.

Open Sea

Open Sea is the largest digital marketplace for crypto collectibles and NFTs non-fungible tokens. It's a peer-to-peer marketplace which means you can easily send and receive collectibles to other users. Open Sea is like the Amazon of NFTs.

NFT Terms Part 1
Purchasing Crypto

In order to obtain an NFT, you’ll need to purchase some cryptocurrency to get started.

Sending Crypto

Once you’ve purchased cryptocurrency, it’s easy to begin transferring to other wallets.

In this video, we'll share some basic NFT terms you should know. These important terms will come up a lot in your intro to NFTs and buying your digital assets. Let's get started.

ETH or Ethereum is a cryptocurrency.

Traditionally, many NFTs purchased on the blockchain require Ethereum to purchase them. Our NFTs will initially mint and be available on our website which will Other NFTs can be purchased through other crypto currencies such as Bitcoin.


This is a secure online platform for buying, selling, transferring, and storing cryptocurrency. There are many online platforms for these kinds of transactions but in our examples, we'll use Coinbase.


Gas or gas fee is the amount required to perform cryptocurrency transactions on the blockchain. Every time you buy an asset, send ETH or set up a smart contract, gas will be applied in order to run the transaction. Here it would be nice to explain why we pay for gas fees.


Refers to the release date, time and initial minting price of an NFT project.

Imagine that your digital wallet is your email inbox, and a drop is a gift that lands in your inbox from the NFT creators. It could be anything from a free NFT, to free Ethereum or discounts, offers or exclusive event access only for the community members.

Mint or Minting

The simplest definition is the creation of an NFT and storing it in the blockchain.


Floor or floor price is the lowest price an NFT can be purchased for. Floor price is the lowest price of the NFT in the collection.

Smart Contract

A smart contract is an agreement enforced on the blockchain network. Just like a physical contract, it's irreversible and not subject to change. It normally entails data such as ownership details of the digital asset.

NFT Terms Part 2
What are gas fees?

When buying an NFT with cryptocurrency, you might be surprised to find an extra charge called a ‘gas fee’. What are they?

Owning an NFT doesn't just mean digital art, it can also unlock powerful utilities for the holder. Utilities can range from educational resources, entry to powerful communities and even tickets to real-life events.
NFT Utilities

The decision to purchase an NFT is becoming more about what the NFT can provide in terms of real-life utility. Here’s why...

We'd like to talk to you a bit about safety and protecting yourself when buying NFTs. If there's any video of ours you MUST watch before buying your NFT, it's THIS ONE!

You buy NFTs, Ethereum and perform wallet transactions on the blockchain.

Like any technology, these platforms are subject to hackers.

We'll give you the following tips to protect yourself while performing these transactions so that you can keep your digital collectibles safe.

Upon setting up your digital wallet on a platform like Metamask, you'll be asked to set up a seed phrase.

This is your private key to conduct transactions and prove that it is actually you conducting the transactions.

Because your digital wallet will contain your collectibles and cryptocurrency, you should never give out your seed phrase.

We'll never contact you asking for your seed phrase and if any one does, it is a scam or a hacker trying to access your valuables.

Once you purchase your NFT you can keep them in your digital wallet like Metamask, but for added protection, we recommend keeping your digital collectibles in a cold storage wallet or hardware wallet like Ledger.

These physical devices keep your cryptocurrency completely offline.

Also known as cold wallets, they look like USB drives. Keeping your valuable digital currencies and digital assets offline protects them from hacking and online attacks.

If you need help connecting the valuables in your Metamask wallet to your Ledger, we've included a link to an article from Ledger that will walk you through the process. It's pretty easy and quick.

Also, when interacting with our community on our Discord server, never access the server from a link that is from anywhere except our website and our approved links.

This way you know that the link you are visiting is actually our Discord server not a scammer link.

Here are some other tips:

Keeping a "crypto only email" that is not linked to other websites is a good idea.

This will reduce the risk of someone hacking into your email as it's not used as often as your main email accounts.

Change your passwords every 3 to six months. Just be sure to keep them safe so that you remember them and have access to your accounts.

Again, never share your seed phrases with anyone and don't keep them on your computer or phone.

Instead write it down on physical paper and keep it somewhere safe and where you'll remember to find it.

NFT Safety

Queen Mode believes that Web 3.0 is an incredible opportunity for women to become early adopters of an exciting new space. Women should be educated on new technologies to learn, share and grow in Web 3.0 and beyond and Queen Mode is here to support that.
Queenmode founders

It’s important not just to look at an NFT project, but also the people behind it.

Why we need women in Web 3

In order to encourage women into Web 3.0, we must uplift and highlight the amazing projects already coming from female creators.

Bringing web 3 to your business

In 5 years’ time, nearly all businesses will incorporate Web 3.0. How will you?

How to join discord

Discord is where NFT communities communicate and thrive. Here’s how to join...

Discord Safety

Although Discord is a hub for NFT communities, you should practice caution when using it. Here are a few things to look out for...

How to Create a Metamask Wallet

To buy an NFT you'll first need to download Metamask.

Metamask is a virtual wallet where all your digital assets like NFTs or ETH can be stored.

You can download Metamask as a Chrome web extension on your browser.

Go to the Chrome Web store and search Metamask.

Once it comes up, click ADD TO CHROME. Then, your Chrome web browser will ask if you want to actually add this extension onto your browser, here click ADD EXTENSION

Once it has installed, click the GET STARTED button.

If you don't already have a Metamask wallet click CREATE A WALLET.

On the next screen, you'll be asked if the app can track to help improve Metamask functions. You can choose if you'd like to do this or not, but for the purpose of this video, I'll click NO THANKS

Next you'll be asked to create and confirm a password. Let's go ahead and do that.

There's a video that will come up explaining how to better secure your wallet. We recommend you take all precautions to secure your wallet. It's a good idea to watch this video but for now, we'll skip this so that we can help you set up your wallet.

I'd recommend you go back and watch this video and also check our safety video for further tips on protecting yourself while performing transactions on the blockchain.

Next, you'll be asked to set up a SECRET BACK-UP PHRASE. This is also known as your SEED PHRASE.

Never share your phrase with anyone. It's also a good idea to write the phrase down somewhere you can readily find it if you forget it and not store it on your computer or phone.

Once you've done this, CONGRATULATIONS! You're now in your Metamask account.

You can see that you don't have ETH in your account yet. This is because you'll need to buy Ethereum and send it to your wallet.

Don't worry! We'll walk you through that process in our next video.

As for now, you're one step closer to getting your first NFT.

How to create a Metamask wallet

Set-up your MetaMask wallet to start purchasing cryptocurrency and NFT’s.

Connecting your wallet to websites

Connect your digital wallet to websites to unlock the full potential of Web 3.0.

Why Queen Mode NFTs?


Join the Queendom, the largest and most influential community of women in Emerging Markets. This is a space to unlock opportunities, explore synergies, network and uplift one another! How many times as a woman did you feel like you just wanted someone who “gets it”? Whether you're a mom trying to keep up with your newborn and job, or an entrepreneur trying to fundraise, or founder trying to grow and expand your business, we get it. This is your tribe!


As a Queen Mode NFT holder you get the opportunity to showcase your business on our platform by offering utility to the wider community. Not only does this enable growth of your business but also exposes it to an influential group of investors, business leaders and other female-founders where opportunities and synergies can be explored.


Queen Mode is about breaking barriers for women in Web 3.0 through knowledge and education. Access to world class resources, educational content, and insights from thought leaders, we will keep our Queens abreast of the fast-moving space of Web3.0. Let's talk about creating wealth, financial independence and unlocking opportunities!


It's simple, when we win, we all win together, in every way. As we hit milestones and build Queen Mode with our community members, we share the value. With collaborations, partnerships, new collections, our community will be front of mind in sharing the value created. Additionally, each NFT holder has complete ownership of their NFT IP to commercially use it as our brand grows.


A % of Queen Mode funds will be donated to support philanthropic causes with the overarching mission of “empowering choice”. Be it talented creatives in need of support, women in factories working in challenging conditions, or micro-grants to female entrepreneurs in underprivileged areas to help them create sustainable income, we will be in a dialogue with our community to work on meaningful projects.


We have so much in store.. IRL meet ups around the world, merch, gifts, perks for our fashion lovers, draws that include all paid trips to memorable destinations and many other experiences.